The goal of any marketing campaign is to get the right message in front of the right people. But achieving that goal can be a challenge. That’s where market segmentation can help. Rather than aiming too broadly and wasting advertising dollars, you target only the people who are most likely to become happy customers. If you’re new to the idea […]
Businesses that conduct in-depth market analysis learn more about their customers, allowing them to tailor their products and services to customer-specific needs. Market segmentation goes a step further by: Identifying select groups Learning how to promote a product to these groups Improving the appeal of your marketing material Different groups of potential customers need to be sent the right message […]
More employers are investing in corporate wellness programs to support employee mental health and well-being. Mindfulness is often a primary focus in these programs, but do they really benefit workers? Research suggests that mindfulness does, indeed, benefit the workplace, but it must be used properly to truly harness its potential. Mindfulness in the Workplace: What Does Research Show? Research has […]
If you’ve been reading or watching the news, you’ve probably heard talk of trade wars. One of the hot topics surrounding the trade wars topic is the concept of currency devaluation. But what is currency devaluation and why do countries want to devalue their own currency? What is Currency Devaluation? Currency devaluation occurs when a country devalues its own currency […]
Economic diversity is about a region’s mix of economic activities. If you don’t know what this term means or why it’s important, we’ll explore this topic in greater detail in the sections below. What is Economic Diversity? A good definition of economic diversity is the “region’s range of economic activities.” The region can be a country, city or county. These […]
AI content generation isn’t a new concept, but in recent years, AI has progressed and advanced to the point where creators are apprehensive about the future. If these AI programs get good enough, what does it mean for copywriters, content marketers, and all other writing-heavy roles? For now, are AI content generators already a disruptive technology? Or are they more […]
When companies or non-profit organizations want to promote solutions, products or services, they write white papers. These sales and marketing documents are created to persuade customers or clients to learn more about a product, service or offering. But what makes a white paper different from other marketing materials? When should businesses or non-profits use white papers? What is a White […]
Leaders differentiate themselves from others because they can take charge, lead groups of people and generate results for a business. In both the for-profit and nonprofit sectors, leadership is crucial to ensure that the vision of the entity can be met. What Business Leadership Really Means When considering “great” leaders, they can come in many forms, such as: Leaders who […]
Boom Technology is a Colorado-based company that is in the process of developing a Mach 1.7 supersonic airliner to hold up to 88 passengers. The company was founded in 2014 in Denver by Blake Scholl, Jash Krall and Joe Wilding. Boom’s Mission & Goals Boom’s mission is to make the world more accessible to everyone. Planes that can fly twice […]
One of my passions is to find new, disruptive ideas that can alter the way that we think and do business. One such company is Forever Oceans, which is committed to building a sustainable and scalable aquaculture platform. The company, founded in 2014, delivers high-quality, sashimi-grade fish to kitchens across the globe. Using their patented technology, Forever Oceans is able […]