AI content generation isn’t a new concept, but in recent years, AI has progressed and advanced to the point where creators are apprehensive about the future. If these AI programs get good enough, what does it mean for copywriters, content marketers, and all other writing-heavy roles?

For now, are AI content generators already a disruptive technology? Or are they more of an assistant?

First, lets define a disruptive technology. Its a technology that has superior attributes that are obvious to a current technology. These attributes change how an industry does something. Examples include automobiles, televisions, and blockchain. 

AI Content Generators Help Generate Ideas and Fill in Gaps

One of the biggest challenges that content creators and copywriters face is generating ideas. Demand for new content ideas grows by the day, and brainstorming can only take you so far.

With the help of AI, writers can easily generate content ideas at scale, saving time and sanity in the process. 

Just provide a keyword, and AI programs can spit out blog ideas and even outlines based solely on your keyword idea. With AI, you can generate ideas for headlines, titles, and even custom code.

Whether you’re suffering from writer’s block or need to generate content ideas at scale, AI can help fill in the gaps through idea generation and suggestions.

Assistance Rather Than Disruption

AI content generators are designed to assist and streamline the writing process – not replace the writer. It’s important to remember that while an AI tool can produce an entire article in minutes, writers are still needed to:

  • Fact-check
  • Proofread and edit
  • Ensure there’s consistency and flow between each section
  • Add a human element to the content

But when AI writers are used to help generate ideas, streamline the editing process and assist with research, they can help creators produce engaging content more quickly.

Rather than being disruptive, AI tools can provide assistance to help copywriters and content creators do their jobs more efficiently.

You cannot replicate human creativity – not easily, anyway. But AI can serve as a helpful assistant. 

AI content generators can help:

  • Improve text by providing recommendations and suggestions on how to improve the clarity and delivery of your ideas.
  • Organize your content so that it’s easier to digest and skim.
  • Speed up editing and proofreading.
  • Polish a final draft so that it’s more engaging and impactful.

AI writing assistants can help with a variety of tasks, from brainstorming ideas to proofreading and sentence rephrasing. And they can be used to create a variety of content, from blog posts to white papers, press releases, newsletters, social media posts, product descriptions and more.

Are AI Content Generators Disruptive?

Right now, AI content generators aren’t disruptive. While things could change in the future, these tools are currently best used to assist creators. AI-generated content is still quite controversial and rightfully so, as there are many ethical and copyright concerns to consider. 

However, copywriters and content creators should take advantage of the time-savings and quality improvements that AI tools can offer. If you’re suffering from writer’s block, AI can help you climb over that wall and move forward with the creative process. If you need to improve your writing or streamline the proofreading process, AI can make your life easier.

AI can help make your content more engaging and easier to produce, but make sure that you choose a tool that best fits your needs and budget.